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About Us
As parents to two little girls, we know how hard it is to find affordable, stylish clothing that also supports an active baby's lifestyle. All too often we found we had to compromise fashion for comfort, changing baby out of their 'day clothes' as soon as we got home for them to play freely.
Bouji Bebe was born through the mission to offer parents a choice of fashion-forward clothing, with a design focus on mobility, durability and comfort.
We were inspired by Korean designed children's clothing for its emphasis on neutral minimalism. These are styles that you cannot find in your general high-street stores.
Gone are the days of pink for a girl and blue for a boy. Our concept is built around offering clothing options that are mainly gender neutral, using muted earthy tones and made from the finest materials. We pride ourselves on offering on-trend clothing that allows your baby to be them.
Our clothing is chosen with love, from us to you.